Your URL is one of the most fundamental aspects of your SEO strategy. However, it’s such a minor task it can be easy to overlook.

Chances are you’ve come across a website where the URL screamed spam, but it was just a typical site. Or maybe you haven’t taken the time to optimize your own URLs and you’re giving off the same vibe.

Your URL is one of the first things your website visitors will see. Even though it’s subtle, it will go a long way towards making a good first impression.